What is a trademark?

Trademarks are signs used in trade to identify products.

Your trademark is the symbol your customers use to pick you out. It distinguishes you from your competitors. 

A trademark can be any word, phrase, symbol, figure, hologram, or sound that identifies your goods or services. 

You can protect and build upon your trade mark if you register it.

Why is it important to register a trademark?

A trademark identifies the source of your goods or services, provides legal protection for your brand and helps you guard against counterfeiting and fraud.

You should register your trademark to ensure that you do not infringe on somebody else’s trademark, to obtain the sole right to use the trademark for your products and services, and to prevent others from using or infringing on your registered trademark.

What do the symbols TM and ® mean?

The TM (Trademark) is used to indicate a sign of a particular business. The TM symbol has no legal significance in most Scandinavian countries.

The ® (Registered) is used to indicate that your trademark is officially registered. The ® symbol is only allowed in countries where you have an official trademark registration.


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